A Career History Marked by Seeing What's Hidden
For 25 years, I have been joyfully immersed in the lives and challenges of entrepreneurs, problem-solving and creating with them the revenue systems that ensure their greatest visions succeed – as well as teaching entrepreneurship fundamentals.
I wear many hats: innovator, strategist, storyteller, script writer, curriculum developer and most vocal cheerleader!
But what I’m really hired for is my ability to see what’s invisible to most: the source problem, its harmful domino effect on other seemingly separate sectors,
and the base, sling-shot solution that rearranges the playing field.
What is invariably revealed is your incomparable competitive advantage.
I Specialize in Architecting Revenue Structures
and the
Communication that Powers Them.
Revenue Strategy
Viability – business and revenue model feasibility, consumer and product/program market fit, etc.
Brand, messaging, and go-to-market strategy
Revenue funnel systems (product, marketing, sales customer journeys)
Storytelling and copywriting strategies
Sales narratives and high-stakes presentations
See more here.
Nonprofits: In helping 40+ nonprofits, I have found that my knowledge and application of private-sector strategies and techniques have been paradigm-shifting for them. All-new doors spring open when I suggest a lead-generation campaign, new strategies to retain donors, or weave foundational selling techniques into their funding approach and meetings. I have always worked with mission-based organizations and am honored when I can provide new horizons for foundations. See more here.
Pitch Readiness: Before I review a founder’s deck and script, I evaluate their business ecosystem to ensure they are ready to pitch: feasibility of their business and revenue models, product market fit, brand identity and brand messaging, revenue funnel systems, distribution strategy. You can find details of my pitching services here.
Education: I provide courses for students that help them understand the foundations of business viability, and the persuasive communication required for anything they aspire to do to succeed.
For founders, I offer courses on structuring all 4 business funnels marketing strategy, and selling essentials.
Learn more here.
I have already told 2 people just this morning how powerful your way of creating a Business Thesis is. I would never have been able to figure out what my business really sells without you, your system and your wonderful insightful way of working with people. You are amazing. We did more in 90 minutes than I could have done in a month. Thank you from the bottom of my heart.
Key Accomplishments
Mentored on the Leadership Council for The Gerald P. Buccino '63 Center for Leadership Development, Seton Hall
Designed and taught “Thought Leadership Branding” at Seton Hall University Stillman School of Business Leadership Program
Lizabeth was fantastic! She asked great questions, listened keenly to the specifics of my latest project,
and gave truly expert advice on exact steps to be sure it is successful. I'm so grateful we met!
The “Secret Sauces” Blended into All I Do:
The Chessboard View
My brain is wired for strategic pattern seeing. I see the whole "chessboard” (ecosystem) of a business and what is hidden to most - precariously positioned pieces, counter-moves likely by competitors, customers and donors, probably market shifts - and then the winning moves that will re-align your board for optimal advantage.
Investigative Inquiry
"Seeing what’s hidden" happens because of an intuitive, incisive, progressive, “heat-seeking” inquiry technique I’ve used for 25 years. I have come to honor the fact that it uses me rather than the other way around – and I regard it as my most sacred tool.
Psychology
Decades immersed in the art and science of persuasion and human psychology - understanding what makes people delete, hover, stay, and act – is the raw material I work with instinctively and has driven the strong conversions in my business and clients’.
Persuasive Logic
I always say, “You must be as good an attorney as you are a businessperson.” Every brand makes an argument - but not every one proves it. If they don’t buy what you’re saying, they won’t buy what you’re selling. Logic, specifically the logic required in proving a brand’s value, infuses everything I touch with clients. They must get this right and I help define their “thesis” and build the proof required to get the “yes.”
Imagination & Invention
As a lifelong creative, I have always rejected "what's been done" in favor of new frontiers. I have pioneered full brand identities, hero products, promotional campaigns, curriculum, book concepts, and more. I don’t find revenue as much as innovate unique new streams.
Storytelling
A lifetime of writing across many platforms has honed my ability for “brain-sticky” storytelling, communication that grabs and keeps attention and effects change. I consolidate strategies into clear language and simplify the most complex ideas to be quickly grasped. From building verbal brand identities - naming, taglines, and top-level messaging – to writing pitch scripts, I am known for exacting precision.
Teaching Passion
Playing "school" with my stuffed animals as a child was a clue to my innate interest that I missed for decades until I stumbled upon brain-based learning theory. I fell in love with the idea of revolutionizing how audience's learn. I developed a public speaking course infusing modern brain research on emotion and memory and have never stopped using its framework in the trainings, courses and workshops I've taught through the years. I also naturally teach during consulting projects. One client said recently, “I learned more from you in 45 minutes than in 20 years of running this organization.”
This experience was truly life changing.
It gave me so much knowledge people my age don’t have. One thing I will always remember
is the process you took us through; the specific steps we had to take to make our business project perfect.
Thank you for everything, Ms. Phelps!
© 2026 Lizabeth Phelps | Inspired Leaders’ Academy (ILA).
Revenue Strategy |
Pitch Coaching |
Classes for Founders & Students